History of The Brand
The Forecast Earth brand was introduced in 2003 for special series. In 2004, The Weather Channel announced that it would be creating six more special programs under the Forecast Earth name at its April upfront presentation to advertisers. In conjunction with the 2008 launch of the channel's new studios, several environmentally friendly features were connected to the Forecast Earth brand on an online studio tour. In December 2007, The Weather Channel held a Forecast Earth Summit for 22 high school students. A second summit was planned for 2008, but was canceled after the entire Forecast Earth program was disbanded. However, the finalists were still given an opportunity to showcase their green ideas on a web page.
Read more about this topic: Forecast Earth
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