History
The 2004 Boxing Day Tsunami provided the initial inspiration to create a program to do this with a simple checkbox on a single web site which invited customers to add $2.00 for a charity to the purchase of a travel insurance policy. Within a few months this had raised $50,000. Based on this surprise success, Footprints was re-engineered so that people could donate to location-specific, project based initiatives which improved collections still further and provided the donor with a tangible connection to their choice of project.
After the success of project-based donations, the team decided if they really wanted to make a BIG difference, they needed to share their technology with other e-businesses: to build a network of e-businesses across the globe willing to raise a lot more money for tangible charitable projects.
And so it was that an API was developed making the technology available — for free — for e-businesses (Electronic business) to integrate into their web sites. More partners means reaching more customers and raising more money to fund more projects. All from $2 donations.
The Footprints Network has set itself the goal to raise $1 billion by 2018.
Read more about this topic: Footprints Network
Famous quotes containing the word history:
“I believe that in the history of art and of thought there has always been at every living moment of culture a “will to renewal.” This is not the prerogative of the last decade only. All history is nothing but a succession of “crises”Mof rupture, repudiation and resistance.... When there is no “crisis,” there is stagnation, petrification and death. All thought, all art is aggressive.”
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“The best history is but like the art of Rembrandt; it casts a vivid light on certain selected causes, on those which were best and greatest; it leaves all the rest in shadow and unseen.”
—Walter Bagehot (1826–1877)