History
The 2004 Boxing Day Tsunami provided the initial inspiration to create a program to do this with a simple checkbox on a single web site which invited customers to add $2.00 for a charity to the purchase of a travel insurance policy. Within a few months this had raised $50,000. Based on this surprise success, Footprints was re-engineered so that people could donate to location-specific, project based initiatives which improved collections still further and provided the donor with a tangible connection to their choice of project.
After the success of project-based donations, the team decided if they really wanted to make a BIG difference, they needed to share their technology with other e-businesses: to build a network of e-businesses across the globe willing to raise a lot more money for tangible charitable projects.
And so it was that an API was developed making the technology available — for free — for e-businesses (Electronic business) to integrate into their web sites. More partners means reaching more customers and raising more money to fund more projects. All from $2 donations.
The Footprints Network has set itself the goal to raise $1 billion by 2018.
Read more about this topic: Footprints Network
Famous quotes containing the word history:
“America is, therefore the land of the future, where, in the ages that lie before us, the burden of the World’s history shall reveal itself. It is a land of desire for all those who are weary of the historical lumber-room of Old Europe.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“This is the greatest week in the history of the world since the Creation, because as a result of what happened in this week, the world is bigger, infinitely.”
—Richard M. Nixon (1913–1995)