History
Gannett's Florida Today, initially simply Today, was built at the Cocoa Tribune, to compete with the regional and dominant Orlando Sentinel and the state-wide Miami Herald. When Gannett (Gannett Florida) acquired the Cocoa newspaper, it also acquired the Titusville Star-Advocate in the county seat to the north, the Melbourne Times to the south, and the tabloid weekly Eau Gallie Courier, the latter published from the Cocoa facility.
In order to guarantee advertisers a minimum circulation, Gannett delivered papers at no cost to all residences in Brevard County for the first two weeks of the newspaper's life. It continued this free circulation promotion to specific parts of the county until its circulation met the minimum set for the advertisers.
Both the Titusville and Melbourne papers maintained their independence and continued to be printed at each publication's own facility.
Read more about this topic: Florida Today
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