Background
In 2005, Ivy Queen partnered with co-founder of Perfect Image Records, José Guadalupe to form Filtro Musik. This stemmed from Guadalupe parting ways with the other co-founder of Perfect Image Anthony Pérez who in turn would launch his own label The Roof Records. Filtro Musik's concept initially stemmed from its name which means filter in English. "I've been in this industry 15 years, and we have the ability to filter and pick the best" said Guadalupe. "Later that year, Univision Records signed the label to a licensing plan to promote the album to Latin and non-Latin buyers. This ensured that the album was positioned in Latin and mainstream accounts that would normally not carry Latin product." The album is a mix of "the past, present, and the future".
Read more about this topic: Flashback (Ivy Queen Album)
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