Issues For Future Research
There are several problems that do arise when one attempts to clearly define “first-mover advantages”. These prevent us from entirely accepting that a company gains a clearly defined benefit from being the first to produce and market a particular product. Many studies have been done that try to identify all possible “pioneering advantages” that are available to a first-mover but the results so far have provided only a basic framework without any clearly defined mechanisms. This is still much more research that can be done to provide future generations of marketing teams with concrete evidence to allow for the idea of first-mover advantages to be completely feasible to the world of business.
Read more about this topic: First-mover Advantage
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