Fillmore East Years
The venue provided Graham with an East Coast counterpart to his existing Fillmore in San Francisco, California. Opening on March 8, 1968, the Fillmore East quickly became known as "The Church of Rock and Roll," with two-show, triple-bill concerts several nights a week. Graham would regularly alternate acts between the East and West Coast venues. Until early 1971, bands were booked to play two shows per night, at 8 pm and 11 pm, on both Friday and Saturday nights.
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