Fender Esquire

The Fender Esquire is a solid body electric guitar manufactured by Fender, and was the first guitar sold by Fender in 1950. Shortly after its introduction a two-pickup version named the Broadcaster was introduced while the single pickup version retained the Esquire name. The Gretsch Company at the time marketed a drum set under the 'Broadkaster' name, and at their request Fender renamed it the 'Telecaster.' Although the one-pickup Esquire was manufactured first, it is now generally regarded as a variant of the more popular Telecaster.