Fear Appeals - Components

Components

Researchers have examined several variables that have been thought, at one time or another, to influence the persuasive effect of fear appeals. These are the perceived threat, the strength of the fear elicited, perceived efficacy,individual characteristics, and defense mechanisms. The results of the research have frequently been conflicting, and teasing apart the influences of each has required the incorporation of elements of several of the models available. Nevertheless, many key insights have been achieved through careful integration of the theories, which has shed light on the process of fear elicited persuasion.

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