Fear Appeals
A fear appeal is a message designed to elicit fear in an attempt to persuade an individual to pursue some pre-defined course of action. Fear appeals have been predominantly studied in the context of education, marketing, and health awareness campaigns, with the intent to alter intentions and motivate individuals to act on a message. Much of the research has been directed at establishing the relevant variables in both the target of the message, as well as the message itself. Over the years, several models of the influence of fear appeals on persuasion, have been proposed. These include Drive Theory, Protection Motivation Theory, Subjective Expected Utility Theory, the Parallel Process Model, and the Extended Parallel Process Model.
Read more about Fear Appeals: Components, Models, Examples
Famous quotes containing the words fear and/or appeals:
“Women have acquired equal place to man in society, but the double standard has really never been relinquished; certainly not by men. Modern man’s fear of passivity or of the active woman proves to be as eternal as modern woman’s struggle to come to terms with her femininity.”
—Peter Blos (20th century)
“The poetry of heroism appeals irresistibly to those who don’t go to a war, and even more to those whom the war is making enormously wealthy. It’s always so.”
—Louis-Ferdinand Céline (1894–1961)