Organization and Finance
Professional football at Bayern is run by the spin-off organization FC Bayern München AG. AG is short for Aktiengesellschaft, and Bayern is run like a joint stock company, a company whose stock are not listed on the public stock exchange, but is privately owned. 84.1% of FC Bayern München AG is owned by the club, the FC Bayern München e. V. (e. V. is short for Eingetragener Verein, which translates into "Registered Club") and 9.1% by sports goods manufacturer Adidas and 9.1% by automobile company Audi. Adidas acquired its shares in 2002 for €77m. The money was designated to help finance the Allianz Arena. In 2009 Audi paid €90m for their share. The capital will be used to repay the loan for the Allianz Arena quicker than originally planned.
Bayern's main advertising partner and current holder of the jersey rights is Deutsche Telekom. The main supplier of the club is Adidas. The premium partners include Paulaner Brewery, Audi, Coca-Cola, Lufthansa, Samsung and Yingli Solar. Classic sponsors include Siemens, Burger King, Ebel, Fitness First, The LEGO Group, Schaeffler Group, s.Oliver, Continental, Viagogo, Trentino, Thomas Sabo and Sheraton Hotels and Resorts. Food sponsors include Albi, BiFi, Ehrmann and MF. In previous years the jersey rights were held by Adidas (1974–78), Magirus Deutz and Iveco (trucks / 1978–84), Commodore (computers / 1984–89) and Opel (cars / 1989–2002).
Bayern is led mostly by former club players. The club President is Uli Hoeneß. He has been in office, formerly as general manager of the club, since 1979. Karl-Heinz Rummenigge is the chairman of the executive board of the AG. The supervisory board of nine consists mostly of managers of big German corporations. They are Herbert Hainer (CEO adidas), Uli Hoeneß, Timotheus Höttges, Helmut Markwort, Dieter Rampl, Fritz Scherer, Rupert Stadler, Edmund Stoiber, and Martin Winterkorn.
After record revenues of €328.4 Million in 2007–08 and an after tax profit of €2.1 Million, Bayern reported revenues of €303.8 Million and a profit of €2.5 Million in 2008–09. According to the latest Deloitte's annual Football Money League, Bayern was the fourth richest club in the world in 2011, generating revenues of €321.4 Million.
As a result of Bayern's finals appearance in the 2012 UEFA Champions League, the club's brand value has reached $786 million USD which is up 59 percent from the previous year. Among European teams this is ahead of Real Madrid's $600 million USD and behind first place Manchester United whose brand is valued at $853 million USD. While other European clubs have mainly marketed to international audiences, Bayern has focused on Germany.
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