Fan loyalty is the loyalty felt and expressed by a fan towards the object of his/her fanaticism. Allegiances can be strong or weak. The loyalties of sports fans have been studied by psychologists, who have determined several factors that create such loyalties. Fan loyalty can be threatened by team actions.
Read more about Fan Loyalty: Underpinning Psychology, Measurements and Indices of Fan Loyalty, Threats To Loyalty
Famous quotes containing the words fan and/or loyalty:
“A matchmaker after a wedding is like a fan after autumn.”
—Chinese proverb.
“Mine honesty and I begin to square.
The loyalty well held to fools does make
Our faith mere folly; yet he that can endure
To follow with allegiance a fall’n lord
Does conquer him that did his master conquer
And earns a place i’ the story.”
—William Shakespeare (1564–1616)