Exploratory Research - Applied Research

Applied Research

Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.

There are three types of objectives in a marketing research project.

  • Exploratory research or formulative research
  • Descriptive research
  • Causal research

Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.'

Descriptive Research: The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.'

Read more about this topic:  Exploratory Research

Famous quotes containing the words applied and/or research:

    The axioms of physics translate the laws of ethics. Thus, “the whole is greater than its part;” “reaction is equal to action;” “the smallest weight may be made to lift the greatest, the difference of weight being compensated by time;” and many the like propositions, which have an ethical as well as physical sense. These propositions have a much more extensive and universal sense when applied to human life, than when confined to technical use.
    Ralph Waldo Emerson (1803–1882)

    If politics is the art of the possible, research is surely the art of the soluble. Both are immensely practical-minded affairs.
    Peter B. Medawar (1915–1987)