Applied Research
Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.
There are three types of objectives in a marketing research project.
- Exploratory research or formulative research
- Descriptive research
- Causal research
Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.'
Descriptive Research: The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.'
Read more about this topic: Exploratory Research
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“Those who dare to interpret God’s will must never claim Him as an asset for one nation or group rather than another. War springs from the love and loyalty which should be offered to God being applied to some God substitute, one of the most dangerous being nationalism.”
—Robert Runcie (b. 1921)
“It is a good morning exercise for a research scientist to discard a pet hypothesis every day before breakfast. It keeps him young.”
—Konrad Lorenz (1903–1989)