Applied Research
Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.
There are three types of objectives in a marketing research project.
- Exploratory research or formulative research
- Descriptive research
- Causal research
Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.'
Descriptive Research: The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.'
Read more about this topic: Exploratory Research
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