Experiential gifts also known as gift experiences and experience gifts, pioneered in the UK in the 1990s, now represent one of the faster growing segments of the $253 billion a year gift industry. As opposed to material gifts, they allow the recipient to have an experience, such as skydiving, kayaking, race car driving or touring a vineyard.
Experiential gifts tend to fall into the following groups:
- Adventure - skydiving, kayaking, whitewater rafting, hang gliding
- Driving - rallying, NASCAR, V8 supercars, classic cars
- Gourmet - wine tasting, cigar tasting, gourmet cooking lessons, tasting menu experiences
- Environmentally friendly - Segway city tours, whale watching
- Rejuvenate - spa treatments, pilates, stone massages
- Travel - weekend getaways, golfing breaks, etc
- Music - karaoke singing
Read more about Experiential Gifts: History, Market Surveys