Market Surveys
As of 2009, the experiential gift market is an established, highly competitive multi-million dollar market in the United Kingdom and in Australia and an emerging category in the U.S.A.
A survey conducted in November 2005 by American Express found that experiential gift giving was on the rise (30% of those surveyed planned on giving experiential gifts that year versus 23% the prior year). The survey also found that experiential gifts were particularly popular among consumers aged 18–44. A survey published in 2007 by Mintel estimated the UK gift experience market to be worth £98 million.
According to the same American Express survey, the growth of interest in buying experience gifts in the UK is: Year 2001 : 18% Year 2002 : 20% Year 2003 : 20% Year 2004 : 22% Year 2005 : 23% Year 2006 : 30% Year 2007 : 34% Year 2008 : 35.5%
Experiential gifts also capitalize on consumers' growing comfort with purchasing gifts online. According to a November 2006 survey conducted by TNS on behalf of The Conference Board, 35 percent of all consumers planned to buy holiday gifts on the Internet in 2006.
Read more about this topic: Experiential Gifts
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