Simmons National Consumer Study
This appears to be the company's main offering. It's a survey that gets fielded to about 25,000 adults in the United States several times per year. Experian claims this is one of the broadest and deepest surveys of American consumer behavior available. It is supposed to cover thousands of points of interest including:
- demographics
- ethnic demographics and language use
- use of media (TV, cable, radio, magazines, newspaper, internet)
- product purchases and brand preferences
- financial information
- attitudes and opinions
- automotive
Read more about this topic: Experian Consumer Research
Famous quotes containing the words national, consumer and/or study:
“Nothing is so well calculated to produce a death-like torpor in the country as an extended system of taxation and a great national debt.”
—William Cobbett (1762–1835)
“The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich. Consequently, the modern poor are not pitied ... but written off as trash. The twentieth-century consumer economy has produced the first culture for which a beggar is a reminder of nothing.”
—John Berger (b. 1926)
“of making many books there is no end; and much study is a weariness
of the flesh.
Let us hear the conclusion of the whole matter: Fear God, and keep
his commandments: for this is the whole duty of man.”
—Bible: Hebrew Ecclesiastes (l. XII, 13)