Simmons National Consumer Study
This appears to be the company's main offering. It's a survey that gets fielded to about 25,000 adults in the United States several times per year. Experian claims this is one of the broadest and deepest surveys of American consumer behavior available. It is supposed to cover thousands of points of interest including:
- demographics
- ethnic demographics and language use
- use of media (TV, cable, radio, magazines, newspaper, internet)
- product purchases and brand preferences
- financial information
- attitudes and opinions
- automotive
Read more about this topic: Experian Consumer Research
Famous quotes containing the words national, consumer and/or study:
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—C. Wright Mills (1916–1962)
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.”
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“What is rational is actual and what is actual is rational. On this conviction the plain man like the philosopher takes his stand, and from it philosophy starts in its study of the universe of mind as well as the universe of nature.”
—Georg Wilhelm Friedrich Hegel (1770–1831)