Simmons National Consumer Study
This appears to be the company's main offering. It's a survey that gets fielded to about 25,000 adults in the United States several times per year. Experian claims this is one of the broadest and deepest surveys of American consumer behavior available. It is supposed to cover thousands of points of interest including:
- demographics
- ethnic demographics and language use
- use of media (TV, cable, radio, magazines, newspaper, internet)
- product purchases and brand preferences
- financial information
- attitudes and opinions
- automotive
Read more about this topic: Experian Consumer Research
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