Experian Consumer Research

Experian Consumer Research

Experian Simmons is a part of Experian focused on delivering the mindset of the American consumer. Used mostly for their National Consumer Survey, this group is known in the media and advertising community for analytical skill and cost effective approach to media research. combining behavioral and attitudinal research with information on people's demographics, lifestyles, media habits and shopping habits.

Read more about Experian Consumer Research:  History of Experian Simmons, Simmons National Consumer Study, Hispanic Consumer Research

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    The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich. Consequently, the modern poor are not pitied ... but written off as trash. The twentieth-century consumer economy has produced the first culture for which a beggar is a reminder of nothing.
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