Experian Consumer Research
Experian Simmons is a part of Experian focused on delivering the mindset of the American consumer. Used mostly for their National Consumer Survey, this group is known in the media and advertising community for analytical skill and cost effective approach to media research. combining behavioral and attitudinal research with information on people's demographics, lifestyles, media habits and shopping habits.
Read more about Experian Consumer Research: History of Experian Simmons, Simmons National Consumer Study, Hispanic Consumer Research
Famous quotes containing the words consumer and/or research:
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.”
—Herbert Marcuse (1898–1979)
“One of the most important findings to come out of our research is that being where you want to be is good for you. We found a very strong correlation between preferring the role you are in and well-being. The homemaker who is at home because she likes that “job,” because it meets her own desires and needs, tends to feel good about her life. The woman at work who wants to be there also rates high in well-being.”
—Grace Baruch (20th century)