Experian Consumer Research - History of Experian Simmons

History of Experian Simmons

1954 - Willard R. Simmons, founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices.
1998 - Symmetrical Resources acquires Simmons
2004 - Experian acquires Simmons

Read more about this topic:  Experian Consumer Research

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