Hispanic Consumer Research
Experian has made a name for their Simmons consumer research in the growing Hispanic marketing industry. The Simmons National Hispanic Consumer Study analyzes the influence of advertising language on purchasing decisions. Simmons also partnered with Hispanic advertising organizations to advance the understanding of the influence of Hispanic culture on consumer behavior.
Read more about this topic: Experian Consumer Research
Famous quotes containing the words consumer and/or research:
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.”
—Herbert Marcuse (1898–1979)
“... research is never completed ... Around the corner lurks another possibility of interview, another book to read, a courthouse to explore, a document to verify.”
—Catherine Drinker Bowen (1897–1973)