Importance
The importance of executive summaries as a communication tool is frequently stressed in guides and analyses aimed at both academics and business people. For example, Texas A&M University states that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers. A business leader’s decision to continue reading a certain report often depends on the impression the executive summary gives."
Read more about this topic: Executive Summary
Famous quotes containing the word importance:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“I ascribe a basic importance to the phenomenon of language.... To speak means to be in a position to use a certain syntax, to grasp the morphology of this or that language, but it means above all to assume a culture, to support the weight of a civilization.”
—Frantz Fanon (1925–1961)
““I’m sure you’ve often wished there was an after-life.” Of course I had, I told him. Everybody has that wish at times. But that had no more importance than wishing to be rich, or to swim very fast, or to have a better-shaped mouth.”
—Albert Camus (1913–1960)