Entertainment Education
In the early 1990s Rogers turned his attention to the field of Entertainment-Education. With funding from Population Communications International he evaluated a radio drama designed to improve public health in Tanzania called Twende na Wakati (Let’s Go With the Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change.
To commemorate his contributions to the field, the University of Southern California Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
Read more about this topic: Everett Rogers
Famous quotes containing the word education:
“To me education is a leading out of what is already there in the pupil’s soul. To Miss Mackay it is a putting in of something that is not there, and that is not what I call education, I call it intrusion.”
—Muriel Spark (b. 1918)