Entertainment Education
In the early 1990s Rogers turned his attention to the field of Entertainment-Education. With funding from Population Communications International he evaluated a radio drama designed to improve public health in Tanzania called Twende na Wakati (Let’s Go With the Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change.
To commemorate his contributions to the field, the University of Southern California Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
Read more about this topic: Everett Rogers
Famous quotes containing the word education:
“The Supreme Court would have pleased me more if they had concerned themselves about enforcing the compulsory education provisions for Negroes in the South as is done for white children. The next ten years would be better spent in appointing truant officers and looking after conditions in the homes from which the children come. Use to the limit what we already have.”
—Zora Neale Hurston (1891–1960)