Entertainment Education
In the early 1990s Rogers turned his attention to the field of Entertainment-Education. With funding from Population Communications International he evaluated a radio drama designed to improve public health in Tanzania called Twende na Wakati (Let’s Go With the Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change.
To commemorate his contributions to the field, the University of Southern California Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
Read more about this topic: Everett Rogers
Famous quotes containing the word education:
“We have not been fair with the Negro and his education. He has not had adequate or ample education to permit him to qualify for many jobs that are open to him.”
—Lyndon Baines Johnson (1908–1973)