Entertainment Education
In the early 1990s Rogers turned his attention to the field of Entertainment-Education. With funding from Population Communications International he evaluated a radio drama designed to improve public health in Tanzania called Twende na Wakati (Let’s Go With the Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change.
To commemorate his contributions to the field, the University of Southern California Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
Read more about this topic: Everett Rogers
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