Everett Rogers
Everett M. Rogers (March 6, 1931 – October 21, 2004) was a communication scholar, sociologist, writer, and teacher. He is best known for originating the diffusion of innovations theory and for introducing the term early adopter.
Rogers was born on his family's Pinehurst Farm in Carroll, Iowa, in 1931. His father loved electromechanical farm innovations, but was highly reluctant to utilize biological–chemical innovations, so he resisted adopting the new hybrid seed corn, even though it yielded 25% more crop and was resistant to drought. During the Iowa drought of 1936, while the hybrid seed corn stood tall on the neighbor’s farm, the crop on the Rogers’ farm wilted. Rogers’ father was finally convinced.
Rogers had no plans to attend university until a school teacher drove him and some classmates to Ames to visit Iowa State University. Rogers decided to pursue a degree in agriculture there. He then served in the Korean War for two years. He returned to Iowa State University to earn a Ph.D. in sociology and statistics in 1957.
Read more about Everett Rogers: Diffusion of Innovations, Entertainment Education, Later Life, Publications
Famous quotes containing the word rogers:
“I doubt that we can ever successfully impose values or attitudes or behaviors on our children—certainly not by threat, guilt, or punishment. But I do believe they can be induced through relationships where parents and children are growing together. Such relationships are, I believe, build on trust, example, talk, and caring.”
—Fred Rogers (20th century)