Turkish Airlines Name Sponsorship
On July 26, 2010, Turkish Airlines and Euroleague Basketball announced a €15 million strategic agreement to sponsor the top European basketball competition across the globe. According to the agreement, starting with the 2010–11 season, the top European competition will be named Turkish Airlines Euroleague Basketball. Similarly, the Euroleague Final Four will be named the Turkish Airlines Euroleague Final Four, whereby the new league title will appear in all media accordingly. This title partnership will run for five seasons, with the option of extending it to an additional five.
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“I do not believe in the creed professed by the Jewish Church, by the Roman Church, by the Greek Church, by the Turkish Church, by the Protestant Church, nor by any church that I know of. My own mind is my own church.”
—Thomas Paine (1737–1809)