The main users of .eu domains are websites with pan-European or cross-border intentions and audiences. It is often used to emphasise the 'European identity' of a website, as opposed to the website having a strictly national ccTLD or global "dotcom" nature. Alternative (opportunistic) uses include Basque webpages (as the initial letters of Euskadi or the language Euskara) and Romanian, Portuguese, or Galician personal sites, as eu is the equivalent of the English pronoun 'I' in those languages.
In most countries of the EU, the national ccTLDs have the major share of the market with the remainder spread over .com/.net/.org/.info/.biz. As a result of this, .eu has had an uphill battle to gain a significant share of these national markets. The dominant players tend to be the national ccTLD and .com. The other TLDs such as .net, .org and to a lesser extent .info and .biz have progressively smaller shares of these national markets.
Over one year after the launch of .eu (5 July 2007), the number of .de domains registered was 11,079,557 according to the German .de registry's statistics page, while number of German owned .eu domains according to EURid's statistics page was 796,561. The number of .uk domains registered was 6,038,732 according to .uk registry Nominet's statistics page. The number of apparently UK owned .eu domains was 344,584.
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