Etak (automotive Navigation Systems) - Founding of The Company

Founding of The Company

Etak's initial start-up funding came from Nolan Bushnell, famous for starting Atari and Chuck E. Cheese's Pizza Time Theater.

" was doing military-related research at SRI International in 1983 when he sailed with Pong inventor and Atari founder Nolan Bushnell to victory in a Transpac race. Bushnell was impressed with Honey's navigational electronics and asked whether he had any other ideas. Honey suggested a car navigation system. Bushnell gave him $500,000 in seed money, and digital-mapping firm Etak (named after a Polynesian term for navigation) was born."

Etak's Navigator was the first commercially available automotive navigation system of any practical significance. Etak initially delivered the hardware system, the maps and dynamic content for its automotive navigation system.

Early Etak product literature claimed that "Etak" was an ancient Polynesian term that described navigating intuitively by the stars.

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