Sale To ESPN
In late 2006, former owners Benchmark Capital Europe and Setanta Sports agreed to sell the network to ESPN for €70m. The sale was completed in March 2007 but the network continued to be part of the Setanta Sports Pack on satellite television until June 2009 when Setanta UK went into administration. The network became known as ESPN America on 1 February 2009 to coincide with Super Bowl XLIII. The channel continued to provide the same lineup of North American sports programming.
Read more about this topic: ESPN America
Famous quotes containing the word sale:
“People buy their necessities in shops and have to pay dearly for them because they have to assist in paying for what is also on sale there but only rarely finds purchasers: the luxury and amusement goods. So it is that luxury continually imposes a tax on the simple people who have to do without it.”
—Friedrich Nietzsche (1844–1900)