Market
The brand is a second-tier Swiss brand, competing with brands, such as Enicar, Oris, Titoni, and Sandoz. Its major approach to the market appears to be price-based, but without sacrificing the quality expected of a Swiss made watch.
The prices of their watches range from the low hundreds up to the mid thousands of USD.
Ernest Borel appears to be focussing their marketing on China at present, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors.
Read more about this topic: Ernest Borel
Famous quotes containing the word market:
“The only reason to invest in the market is because you think you know something others don’t.”
—R. Foster Winans (b. 1948)
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)
“A sentimentalist, my dear Darlington, is a man who sees an absurd value in everything, and doesn’t know the market price of any single thing.”
—Oscar Wilde (1854–1900)