Market
The brand is a second-tier Swiss brand, competing with brands, such as Enicar, Oris, Titoni, and Sandoz. Its major approach to the market appears to be price-based, but without sacrificing the quality expected of a Swiss made watch.
The prices of their watches range from the low hundreds up to the mid thousands of USD.
Ernest Borel appears to be focussing their marketing on China at present, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors.
Read more about this topic: Ernest Borel
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“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)