Market
The brand is a second-tier Swiss brand, competing with brands, such as Enicar, Oris, Titoni, and Sandoz. Its major approach to the market appears to be price-based, but without sacrificing the quality expected of a Swiss made watch.
The prices of their watches range from the low hundreds up to the mid thousands of USD.
Ernest Borel appears to be focussing their marketing on China at present, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors.
Read more about this topic: Ernest Borel
Famous quotes containing the word market:
“Have you not heard of that madman who lit a lantern in the bright morning hours, ran to the market place, and cried incessantly: “I seek God! I seek God!””
—Friedrich Nietzsche (1844–1900)
“But the nomads were the terror of all those whom the soil or the advantages of the market had induced to build towns. Agriculture therefore was a religious injunction, because of the perils of the state from nomadism.”
—Ralph Waldo Emerson (1803–1882)
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)