Insight Enterprises
Given the success of the Hard Drives International model, the brothers repeated the strategy and altered the business by changing the name of the company to Insight Direct, Inc..
Originally, Insight attracted customers through advertising and the use of inbound toll-free telephone lines. In 1993, the company expanded its marketing mix to include catalogs and added outbound telephone account executives to focus on establishing a larger customer base. The company eventually became a large catalog company that mailed tens of millions of product booklets annually. In 1995, Insight debuted on the World Wide Web.
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