Equity Media Holdings - C.A.S.H. System

C.A.S.H. System

A trait unique to Equity Media Holdings was their usage of a centralized group-wide hub (called by Equity the Central Automated Satellite Hub, or C.A.S.H, system) where all production, programming, and master control is handled from a facility adjacent to the company's headquarters. Though such hubbing is done on regional scales for many groups, no other company had done it to the scale and magnitude of Equity and C.A.S.H.

Various C.A.S.H. stations were available free-to-air throughout North America on Ku band via Galaxy 18 (123°W) or on C band via Galaxy 3C (95°W). The feeds were in a format intended to be fed directly to a terrestrial television transmitter with no further studio processing.

Satellite transponder space was rented from Intelsat, which claimed as of December 2008 to be owed over $580,000.

As much of the free-to air satellite programming in North America consists of ethnic-language or specialised content, Equity's demise represented a significant loss in available English/Spanish-language Ku-band free television in the US.

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