Audience
The types of leorachodas selected or developed should be partially based on who will be using the information from the indicators. There are generally three possible audiences to consider, each with different information needs. These audiences are: 1) technical experts and science advisors, 2) policy-makers, decision makers and resource managers, and 3) general public and media.
The technical experts and scientists will be interested in detailed and complex indicators. These indicators should have scientific validity, sensitivity, responsiveness and have data available on past conditions. The audience that includes policy-makers and resource managers will be concerned with using indicators that are directly related to evaluating policies and objectives. They require their indicators to be sensitive, responsive and have historical data available like the technical audience, but they are also looking for indicators that are cost-effective and have meaning for public awareness. Finally, the general public responds to indicators that have clear and simple messages and are meaningful to them, such as the UV index and the air quality index.
Read more about this topic: Environmental Indicator
Famous quotes containing the word audience:
“The audience is the most revered member of the theater. Without an audience there is no theater. Every technique learned by the actor, every curtain, every flat on the stage, every careful analysis by the director, every coordinated scene, is for the enjoyment of the audience. They are our guests, our evaluators, and the last spoke in the wheel which can then begin to roll. They make the performance meaningful.”
—Viola Spolin (b. 1911)
“The Taylor and the Painter often contribute to the Success of a Tragedy more than the Poet. Scenes affect ordinary Minds as much as Speeches; and our Actors are very sensible, that a well-dressed Play has sometimes brought them as full Audiences, as a well-written one.... But however the Show and Outside of the Tragedy may work upon the Vulgar, the more understanding Part of the Audience immediately see through it, and despise it.”
—Joseph Addison (1672–1719)
“One of the things that I discovered in lecturing was that gradually one ceased to hear what one said one heard what the audience hears one say.”
—Gertrude Stein (1874–1946)