Audience
The types of leorachodas selected or developed should be partially based on who will be using the information from the indicators. There are generally three possible audiences to consider, each with different information needs. These audiences are: 1) technical experts and science advisors, 2) policy-makers, decision makers and resource managers, and 3) general public and media.
The technical experts and scientists will be interested in detailed and complex indicators. These indicators should have scientific validity, sensitivity, responsiveness and have data available on past conditions. The audience that includes policy-makers and resource managers will be concerned with using indicators that are directly related to evaluating policies and objectives. They require their indicators to be sensitive, responsive and have historical data available like the technical audience, but they are also looking for indicators that are cost-effective and have meaning for public awareness. Finally, the general public responds to indicators that have clear and simple messages and are meaningful to them, such as the UV index and the air quality index.
Read more about this topic: Environmental Indicator
Famous quotes containing the word audience:
“When I am on a stage, I am the focus of thousands of eyes and it gives me strength. I feel that something, some energy, is flowing from the audience into me. I actually feel stronger because of these waves. Now when the play’s done, the eyes taken away, I feel just as if a circuit’s been broken. The power is switched off. I feel all gone and empty inside of me—like a balloon that’s been pricked and the air’s let out.”
—Lynn Fontanne (1887–1983)
“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.”
—Aristotle (384–323 B.C.)
“Today’s comedian has a cross to bear that he built himself. A comedian of the older generation did an “act” and he told the audience, “This is my act.” Today’s comic is not doing an act. The audience assumes he’s telling the truth. What is truth today may be a damn lie next week.”
—Lenny Bruce (1925–1966)