Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values. It is a long term connection that must be enhanced over time.
Read more about Engagement Marketing: Engagement, Multi Dimensional Communication, Engagement Marketing As Philosophy, The Brand Experience, Early Examples of Successful Engagement Marketing Campaigns, Common Online Engagement Marketing Tools
Famous quotes containing the word engagement:
“A part, a large part, of travelling is an engagement of the ego v. the world.... The world is hydra headed, as old as the rocks and as changing as the sea, enmeshed inextricably in its ways. The ego wants to arrive at places safely and on time.”
—Sybille Bedford (b. 1911)