Engagement Marketing - Common Online Engagement Marketing Tools

Common Online Engagement Marketing Tools

• Blogs: For engagement marketing purposes, companies can share content on their own blogs and participate as a commenter or content provider on relevant external blogs. Hosting a campaign that gives prizes to the readers of external blogs for their participation in some kind of contest is an example of an engagement marketing campaign aimed at external blogs.

• Social networking sites: Social networking sites (such as Facebook, LinkedIn, and Twitter) are ideal for engagement marketing because they provide a way for people to interact with brands and create a two-way dialogue between customers and companies. Most companies maintain a presence on several of these sites.

• Webcasts: Differing from internal webcast meetings with a small, specific invitation list, engagement marketing online events are aimed at a much larger and public audience. They are typically available live or on-demand, which allows viewers to view content on their own schedule. Similar to conferences, audience members can ask the speakers questions and participate in polls during live webcasts.

• Email campaigns: One of the earliest online engagement marketing tools, email marketing requires target audiences to opt-in to directly receive a marketer’s emails. Companies can also encourage individuals to share their messages virally, via the forwarding of emails to colleagues, friends and family.