Media Coverage
The Emirates Cup is broadcasted by ESPN in the UK, Ireland, Australia, New Zealand and Brazil (2011), Al Jazeera Sports in the Middle East, and Fox Soccer Channel in the United States. Although the concept was originally conceived, developed and successfully implemented (including production, sponsorship arrangement and rights distribution) by the UK division of sports marketing agency Sportfive, Arsenal awarded sports management agency Kentaro the production, sponsorship arrangement and rights distribution of the tournament in 2008. In 2010, a new deal was struck between Arsenal F.C. and MP & Silva for organising and global TV rights distribution of the tournament. Live audio broadcast is available via the Arsenal website, through their subscription based Arsenal Player service.
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