Electronic Press Kit
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
Read more about Electronic Press Kit: Uses, Common Components, Electronic Press Kit (EPK)
Famous quotes containing the words electronic and/or press:
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
—Marshall McLuhan (1911–1980)
“Whereas the comic confronts simply logical contradictions, the tragic confronts a moral predicament. Not minor matters of true and false but crucial questions of right and wrong, good and evil face the tragic character in a tragic situation.”
—Marie Collins Swabey. Comic Laughter, ch. 7, Yale University Press (1961)