Mainstream Appeal in The United States
Electronic dance music achieved limited popular exposure when it was marketed as electronica in America during the mid 1990s. At that time, a wave of dance music acts from the UK, including the The Prodigy, The Chemical Brothers, Fatboy Slim and Underworld, had been prematurely associated with an "American electronica revolution." But, instead of EDM finding wider mainstream success, it was relegated to the margins of the industry. Despite the domestic music media interest in "electronica" during the latter half of the 1990s American house and techno producers were still forced to travel abroad if they wanted to establish their careers as DJs and producers.
Some 15 years later, in 2011, Spin magazine reported that the American dance music scene had finally reached critical mass with a "new rave generation" of mainstream consumers having emerged. Both domestic and foreign artists no longer viewed America as the "final frontier" when it came to EDM and the market was now wide open. Today it has become common for established Top 40 artists and producers to infuse elements of popular EDM styles in their music. According to Time Out Chicago, EDM has "become the driving beat behind pop music and product sales, the soundtrack of choice for a new generation."
Read more about this topic: Electronic Dance Music
Famous quotes containing the words united states, mainstream, appeal, united and/or states:
“The recognition of Russia on November 16, 1933, started forces which were to have considerable influence in the attempt to collectivize the United States.”
—Herbert Hoover (1874–1964)
“At times it seems that the media have become the mainstream culture in children’s lives. Parents have become the alternative. Americans once expected parents to raise their children in accordance with the dominant cultural messages. Today they are expected to raise their children in opposition to it.”
—Ellen Goodman (20th century)
“... life is moral responsibility. Life is several other things, we do not deny. It is beauty, it is joy, it is tragedy, it is comedy, it is psychical and physical pleasure, it is the interplay of a thousand rude or delicate motions and emotions, it is the grimmest and the merriest motley of phantasmagoria that could appeal to the gravest or the maddest brush ever put to palette; but it is steadily and sturdily and always moral responsibility.”
—Elizabeth Stuart Phelps (1844–1911)
“What the United States does best is to understand itself. What it does worst is understand others.”
—Carlos Fuentes (b. 1928)
“When some one remarked that, with the addition of a chaplain, it would have been a perfect Cromwellian troop, he observed that he would have been glad to add a chaplain to the list, if he could have found one who could fill that office worthily. It is easy enough to find one for the United States Army. I believe that he had prayers in his camp morning and evening, nevertheless.”
—Henry David Thoreau (1817–1862)