Electra Bicycle Company

Electra Bicycle Company is a Vista, California, US-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern cruiser bicycles and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells an extensive line of accessories, apparel, and bicycle parts.

Read more about Electra Bicycle Company:  New Geometry, Current Activity

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