Electra Bicycle Company is a Vista, California, US-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern cruiser bicycles and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells an extensive line of accessories, apparel, and bicycle parts.
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Famous quotes containing the words electra, bicycle and/or company:
“We are sheep in a herd of sheep,
but Clytemnestra, Electra and Death
are burnt like star-names in the sky.”
—Hilda Doolittle (1886–1961)
“Consider a man riding a bicycle. Whoever he is, we can say three things about him. We know he got on the bicycle and started to move. We know that at some point he will stop and get off. Most important of all, we know that if at any point between the beginning and the end of his journey he stops moving and does not get off the bicycle he will fall off it. That is a metaphor for the journey through life of any living thing, and I think of any society of living things.”
—William Golding (b. 1911)
“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)