Electra Bicycle Company - New Geometry

New Geometry

In 2003, the company introduced a major new design: the Townie. This bike's innovation was what the company calls "Flat Foot Technology", now more widely known as the crank forward design. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. The design also allows riders to get full extension when they pedal. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back.

The design has won wide acclaim and has enticed many older Americans back onto a bike. The Townie has advantages as a first bike or a re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the "flat foot" design mitigates one fear of many non-cyclists: falling off the bike. "The bike had to be easy to ride and put a smile on your face," Bänziger says.

Other bike companies have introduced bikes with a similar crank forward design. These bikes include Day 6 Comfort Bicycles, the Giant Suede, the Trek Pure, the K2 Big Easy, the Sun Bicycles Ruskin and Rover, and the Rans Fusion. The Raleigh Gruv and the Cannondale Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production.

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