Type of Elaboration: Objective Versus Biased Thinking
Attitude, motivation, and ability strongly increase the likelihood that a message will be ingrained in the minds' of listeners. Although, as the social judgement theory suggests, they may not process the information in a fair, objective way. Attitudes are general evaluations that people hold that correspond with how they perceive themselves in relation to the world they live in. One way to influence attitude is to give peripheral cues. Peripheral cues can be things that lead to good or punishing or they can invoke provide guiding rules or inferences. These are often effective because they cause the audience to draw the conclusion themselves, therefore, making them believe it is their own idea, so they buy in to it. (Griffin) Many of the evaluations are based on Cognitive intelligence, behavior, and guidance. Given a basic understanding of an individuals attitudes one can interpret which type of elaboration would better suit the situation. There are two types of elaboration a listener can possess: (Biased elaboration, Objective elaboration) Elaboration can lead to both positive and negative results depending on the audience who is receiving the message. Individuals who have a Pre conception of a certain topic are going to be much harder to persuade oppose to an individual who has an open mind about a topic where only the facts hold truth.
Biased Elaboration: Top-down thinking in which predetermined conclusions color the supporting data.This is used on people who likely already have their minds made up about a situation before the message is ever conveyed to them (Cacioppo) Ex. Someone who has had a negative personal experience with motorcycles will probably have made up their minds and be biased in the way they process the message.
Objective Elaboration: Bottom-up thinking in which facts are scrutinized without bias; seeking truth wherever it might lead. These listeners let the facts speak for themselves and approach the message with an unbias mind. Which leads to a true unbiased result or opinion. (Cacioppo) Ex. A person who is listening to a motorcycle salesman and already has a mindset about them. This person would let the facts influence their attitude.
Read more about this topic: Elaboration Likelihood Model
Famous quotes containing the words type of, type, objective, biased and/or thinking:
“This immediate dependence of language upon nature, this conversion of an outward phenomenon into a type of somewhat in human life, never loses its power to affect us. It is this which gives that piquancy to the conversation of a strong-natured farmer or backwoodsman, which all men relish.”
—Ralph Waldo Emerson (1803–1882)
“The real American type can never be a ballet dancer. The legs are too long, the body too supple and the spirit too free for this school of affected grace and toe walking.”
—Isadora Duncan (1878–1927)
“All married couples should learn the art of battle as they should learn the art of making love. Good battle is objective and honest—never vicious or cruel. Good battle is healthy and constructive, and brings to a marriage the principle of equal partnership.”
—Ann Landers (b. 1918)
“Scientists are human—they’re as biased as any other group. But they do have one great advantage in that science is a self-correcting process.”
—Cyril Ponnamperuma (b. 1923)
“Every time we get near the land you get that look on your face. When a man goes to sea, he ought to give up thinking about things on shore. Land don’t want him no more. I’ve had me share of things go wrong and all come from the land. Now I’m through with the land and the land’s through with me.”
—Dudley Nichols (1895–1960)