Advertising
The term educational toy is often applied in toy advertising to promote sales to parents. Such toys are often more expensive than traditional ones. Indeed, the Early Learning Centre shop is founded on the premise of educational toys, and is more expensive than average. The packaging of many toys includes a table of skills and benefits imbued by the product. However, the actual developmental benefit of these, by comparison to a cheaper, simpler or more easily available product, is often unproven.
Some parenting styles prefer the use of fewer and less complex toys. Instead, real objects, and participating in real activities, can be used along-side a child's imagination.
Read more about this topic: Educational Toy
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)