The Content Creation Process
In addition to the editorial process, each type of content has its own creation process that an editorial calendar must accommodate. The steps and effort to conduct, write, and publish an interview are different from those needed to publish an editorial. Understanding the different creation processes involved helps to set realistic dates in an editorial calendar.
Content ideas usually are created through brainstorming, based on current events, and other sources. Publications often group story ideas to be published on specific days of the week, for example, an environmental news site might publish research articles on Mondays and interviews with industry leaders on Thursdays. Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
Read more about this topic: Editorial Calendar
Famous quotes containing the words content, creation and/or process:
“How many persons must there be who cannot worship alone since they are content with so little.”
—Margaret Fuller (1810–1850)
“The creation of “strong-minded” women, so-called, is due to the individualism of men, to the modern selfish and speculative spirit which absorbs everything within itself and leaves women nothing but self-assertion for their protection and support.”
—“Jennie June” Croly 1829–1901, U.S. founder of the woman’s club movement, journalist, author, editor. Demorest’s Illustrated Monthly and Mirror of Fashions, p. 44 (February 1870)
“come peace or war, the progress of America and Europe
Becomes a long process of deterioration—”
—Robinson Jeffers (1887–1962)