The Content Creation Process
In addition to the editorial process, each type of content has its own creation process that an editorial calendar must accommodate. The steps and effort to conduct, write, and publish an interview are different from those needed to publish an editorial. Understanding the different creation processes involved helps to set realistic dates in an editorial calendar.
Content ideas usually are created through brainstorming, based on current events, and other sources. Publications often group story ideas to be published on specific days of the week, for example, an environmental news site might publish research articles on Mondays and interviews with industry leaders on Thursdays. Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
Read more about this topic: Editorial Calendar
Famous quotes containing the words content, creation and/or process:
“It is still not enough for language to have clarity and content ... it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.”
—René Daumal (1908–1944)
“The creation of “strong-minded” women, so-called, is due to the individualism of men, to the modern selfish and speculative spirit which absorbs everything within itself and leaves women nothing but self-assertion for their protection and support.”
—“Jennie June” Croly 1829–1901, U.S. founder of the woman’s club movement, journalist, author, editor. Demorest’s Illustrated Monthly and Mirror of Fashions, p. 44 (February 1870)
“The a priori method is distinguished for its comfortable conclusions. It is the nature of the process to adopt whatever belief we are inclined to, and there are certain flatteries to the vanity of man which we all believe by nature, until we are awakened from our pleasing dream by rough facts.”
—Charles Sanders Peirce (1839–1914)