Editorial Calendar

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. They are an extremely efficient way to control publication of content across diverse media outlets over time.

Publishers also extract some of their editorial calendar data and make the data publicly available to attract advertisers. Public relations professionals also use these abbreviated editorial calendars to try to place stories for their clients. However, the primary purpose of editorial calendars is to control the publication of content to ensure regular appearance of content that interests readers and advertisers.

Traditional print publishers have used editorial calendars in some form for centuries to manage the publication of books, magazines, and newspapers. The internet has dramatically increased the number of publishers who also need to organize content and ensure content is published at regular intervals. These publishers have discovered editorial calendars solve a difficult problem: how to ensure content can be published consistently over time in different media. Without a calendar, publishing can be erratic and possess little interest to readers and advertisers.

Read more about Editorial Calendar:  The Editorial Process, The Content Creation Process, Editorial Calendar Tools, Editorial Calendar Structure and Elements, Further Reading

Famous quotes containing the words editorial and/or calendar:

    I have been in the editorial business going on fourteen years, and it is the first time I ever heard of a man’s having to know anything in order to edit a newspaper.
    Mark Twain [Samuel Langhorne Clemens] (1835–1910)

    To divide one’s life by years is of course to tumble into a trap set by our own arithmetic. The calendar consents to carry on its dull wall-existence by the arbitrary timetables we have drawn up in consultation with those permanent commuters, Earth and Sun. But we, unlike trees, need grow no annual rings.
    Clifton Fadiman (b. 1904)