History
East Midlands Today was established as an independent programme on 7 January 1991, having previously been a part of Midlands Today, which now solely covers the West Midlands region. The split arose from criticisms of Midlands Today as being too centric on West Midlands coverage, although a service of separate opt-out bulletins for the region had been provided during the eighties.
On 5 February 1996, the show introduced double-manned presentation with Quentin Rayner and Kathy Rochford. The programme's newer (generic) 'look', in line with most other BBC regional TV news programmes, was introduced on 16 September 2002, with an update on 6 September 2004. The current titles and graphics were introduced in April 2008.
Over the past several years, East Midlands Today has overtaken the rival Central News East in ratings to become the region's most popular local news programme.
Read more about this topic: East Midlands Today
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