History
East London was established in late 1988 and became a registered company on 1 April 1989. It was one of the 12 operating subsidiaries of London Buses Limited, and upon the privatisation of LBL in 1994 was acquired, along with Selkent, by the Stagecoach Group. The company subsequently traded as Stagecoach East London before, in November 2000, Stagecoach's London operations were rebranded simply as Stagecoach London, with buses receiving 'Stagecoach in London' fleetnames. Stagecoach sold these operations in 2006 to Macquarie Bank and the East London fleetname reappeared, as did the Thames sailing barge logo used by the company during LBL days. The business was re-purchased in October 2010 by Stagecoach.
Both the buses involved in the London bombings of 7 July 2005, and the attempted bombings two weeks later, belonged to Stagecoach London.
Read more about this topic: East London (bus Company)
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