Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
Read more about Earnest Elmo Calkins: Contents, Early and Family Life, Professional Career, Retirement and Death
Famous quotes containing the word earnest:
“The English did not come to America from a mere love of adventure, nor to truck with or convert the savages, nor to hold offices under the crown, as the French to a great extent did, but to live in earnest and with freedom.”
—Henry David Thoreau (1817–1862)