Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
Read more about Earnest Elmo Calkins: Contents, Early and Family Life, Professional Career, Retirement and Death
Famous quotes containing the word earnest:
“There are words in that letter to his wife, respecting the education of his daughters, which deserve to be framed and hung over every mantelpiece in the land. Compare this earnest wisdom with that of Poor Richard.”
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