Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
Read more about Earnest Elmo Calkins: Contents, Early and Family Life, Professional Career, Retirement and Death
Famous quotes containing the word earnest:
“You said that my manner in that book was not serious enough—that I made people laugh in my most earnest moments. But why should I not? Why should humor and laughter be excommunicated? Suppose the world were only one of God’s jokes, would you work any the less to make it a good joke instead of a bad one?”
—George Bernard Shaw (1856–1950)