Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
Read more about Earnest Elmo Calkins: Contents, Early and Family Life, Professional Career, Retirement and Death
Famous quotes containing the word earnest:
“To be content with life—or to live merrily, rather—all that is required is that we bestow on all things only a fleeting, superficial glance; the more thoughtful we become the more earnest we grow.”
—G.C. (Georg Christoph)