Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
Read more about Earnest Elmo Calkins: Contents, Early and Family Life, Professional Career, Retirement and Death
Famous quotes containing the word earnest:
“Yet here at least an earnest sense
Of human right and weal is shown;
A hate of tyranny intense,
And hearty in its vehemence,
As if my brother’s pain and sorrow were my own.
O Freedom! if to me belong
Nor mighty Milton’s gift divine,
Nor Marvell’s wit and graceful song.
Still with a love as deep and strong
As theirs, I lay, like them, my best gifts on thy shrine!”
—John Greenleaf Whittier (1807–1892)