Earnest Elmo Calkins - Professional Career

Professional Career

Once he finished college, he became a typesetter at the local paper, earning $USD10 (or about $256 in current dollars) per week. It was supposed to be his life's vocation. He was stimulated by the first publication devoted to advertising, a small periodical named Printers' Ink. Calkins gleaned ideas from the magazine, reinforcing his notion that the design of typography was important, He mustered up the courage to suggest a few of his ideas to the local merchants up and down Main Street in Galesburg, who welcomed his input. He experimented with type and layout in those local advertisements.

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