Professional Career
Once he finished college, he became a typesetter at the local paper, earning $USD10 (or about $256 in current dollars) per week. It was supposed to be his life's vocation. He was stimulated by the first publication devoted to advertising, a small periodical named Printers' Ink. Calkins gleaned ideas from the magazine, reinforcing his notion that the design of typography was important, He mustered up the courage to suggest a few of his ideas to the local merchants up and down Main Street in Galesburg, who welcomed his input. He experimented with type and layout in those local advertisements.
Read more about this topic: Earnest Elmo Calkins
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