Corporate Branding
Officials are negotiating with international and local companies over naming rights for 23 stations on the two lines. This corporate branding is the first of its kind.
Read more about this topic: Dubai Metro
Famous quotes containing the word corporate:
“The generation of women before us who rushed to fill the corporate ranks altered our expectations of what working motherhood could be, tempered our ambition, and exploded the supermom myth many of us held dear.”
—Melinda M. Marshall (20th century)
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