Corporate Branding
Officials are negotiating with international and local companies over naming rights for 23 stations on the two lines. This corporate branding is the first of its kind.
Read more about this topic: Dubai Metro
Famous quotes containing the word corporate:
““It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.””
—Anne C. Weisberg (20th century)