Duane Elgin - Media Activism

Media Activism

Over the past thirty years, Duane Elgin has co-founded two non-profit organizations dedicated to the promotion of media accountability. In 1981, he co-founded "Choosing Our Future" (COF), a national organization with members in 26 states. COF objected to the renewal of licenses of all the major broadcast TV stations in the San Francisco Bay Area on the grounds they were not serving the communication needs of citizens. After the FCC sided with broadcasters and renewed their licenses, Choosing Our Future then created an inclusive "community voice" organization called "Bay Voice".

In 1987, these organizations put an interactive Electronic Town Meeting (ETM) on the air in the Bay Area during prime-time, working with the local ABC television station. The "ETM" was seen by over 300,000 people and six votes were taken from a pre-selected, random sample of Bay Area citizens. Elgin has written extensively on themes of media and democracy since the 1980s.

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