Influence
According to Quantcast, the site has more than 3 million page visits per day. According to Mark Halperin, "Drudge's coverage affects the media's political coverage", effectively steering the media's political coverage towards what Halperin calls "the most salacious aspects of American politics." In The Way To Win, a book written by Halperin and John Harris, Drudge is called "the Walter Cronkite of his era." Democratic Party strategist Chris Lehane says "phones start ringing" whenever Drudge breaks a story, and Mark McKinnon, a former media advisor to George W. Bush, said that he checked the site 30–40 times per day. Matt Drudge has been criticized by other media news personalities: Bill O'Reilly twice called Drudge a "threat to democracy" in response to Drudge disclosing his book sales figures, and Keith Olbermann referred to Drudge as "an idiot with a modem".
Drudge (and his website) was labelled one of the "Top 10 anti-Barack Obama conservatives" by the US editor of The Daily Telegraph in February 2009.
In addition to the media influence, Drudge Report also has influenced design elements on other sites. Some with opposing view points and some who use the same format of listing news. A left-leaning parody site called Drudge Retort was founded in 1998 as "a send-up of Mr. Drudge's breathless style". According to the Newspaper Marketing Agency online analytics data for April 2010, the Drudge Report is the number one site referrer to all online UK commercial newspaper websites.
Read more about this topic: Drudge Report
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