The Drive for Diversity program is a development system instituted by NASCAR in 2004 in order to attract minorities and women to the sport in positions such as ownership, driving and crew members. Before an applicant is accepted into the program, their resumes are checked by NASCAR officials. The system is similar to the driver development program where applicants slowly progresses through minor-league racing organizations. This program came about during the 2004 season by NASCAR marketing executives in order to attract minority fans and drivers to the sport.
Read more about Drive For Diversity: Teams Currently Involved in The Drive For Diversity, Former Minority-owned Teams
Famous quotes containing the words drive and/or diversity:
“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.... I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms.”
—Henry David Thoreau (1817–1862)
“What we have to do ... is to find a way to celebrate our diversity and debate our differences without fracturing our communities.”
—Hillary Rodham Clinton (b. 1947)