Dravidian Political Parties - Political Use of Media

Political Use of Media

Mass media have been widely used by Dravidian politicians from the early days of the parties. Initially propaganda was spread through newspapers owned by benefactors or by the organisations themselves and through public gatherings. One early example of media use was the magazine Justice, which carried strong non-Brahmin viewpoints, after which the Indian Justice Party was named. A later example is Kudi Arasu (The Republic in English). DMK had Murasoli (Drum Beat in English) as its party organ, and AIADMK published Namathu Dr MGR (Our Dr. MGR in English). Dinakaran, a Tamil Daily owned by Marans, was earlier considered as an unofficial organ of DMK until the family feud within the family of Karunanidhi.

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