The Double Maxim Beer Company (founded in 1999) was set up to rescue the famous Double Maxim beer, which had ceased production when the Vaux brewery was closed in the same year.
The new company was founded by ex-Vaux directors Doug Trotman, Mark Anderson and ex-Vaux head brewer, Jim Murray, and in 2000 re-launched Double Maxim. Brewing of the beer was initially contracted to Robinson's of Stockport.
In 2003 the company bought the brand and recipes of former Vaux subsidiary, Wards, and relaunched Wards Best Bitter, again to be brewed and bottled by Robinson's. A cask version was later launched, initially brewed by Jennings of Cockermouth and latterly Robinson's.
A second Vaux ale was resurrected in 2005 in the form of Samson, again sold in 500ml bottles. Its fourth beer, Maximus, was created for (and won) entry in the internationally acclaimed Tesco Beer Challenge, in 2005. All of its beers are sold in 500ml bottles (except Double Maxim which is 550ml) in the United Kingdom. The company achieved its aim of returning brewing to Sunderland in 2008, when the new Maxim Brewery was opened at Houghton Le Spring. With the closure of Federation Brewery in 2010, the renamed Maxim Brewery was joined by 2 brewers ex Tyne Brewery. Maxim Brewery is now the biggest independent brewery in the North East of England. Along with the famous Double Maxim, Samson, Wards and Lambtons, the company also produces Swedish Blonde a 4.2% IPA style beer and Maximus a 6% strong Ale. Double Maxim was first brewed in 1901 to celebrate the return of the Maxim Gun detachment from the Boer War. It was commanded by colonel Ernest Vaux and the North East style Brown Ale is one of the oldest surviving beers in the United Kingdom.
Famous quotes containing the words double, maxim, beer and/or company:
“Even in harmonious families there is this double life: the group life, which is the one we can observe in our neighbour’s household, and, underneath, another—secret and passionate and intense—which is the real life that stamps the faces and gives character to the voices of our friends. Always in his mind each member of these social units is escaping, running away, trying to break the net which circumstances and his own affections have woven about him.”
—Willa Cather (1873–1947)
“It was a maxim with Mr. Brass that the habit of paying compliments kept a man’s tongue oiled without any expense; and that, as that useful member ought never to grow rusty or creak in turning on its hinges in the case of a practitioner of the law, in whom it should be always glib and easy, he lost few opportunities of improving himself by the utterance of handsome speeches and eulogistic expressions”
—Charles Dickens (1812–1870)
“prohibition makes you
want to cry
into your beer and
denies you the beer
to cry into”
—Don Marquis (1878–1937)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)